About
When odors try to stay, X-IT them out.
Beyond masking
X-IT is a small lineup with a large job: eliminate leftover air from cooking, pets, smoke, gym bags, and closed-up rooms — then leave a finish that feels like the space belongs to you.
Three lines cover most lives. Black is built for the heavy hits. Red is warmer and more inviting. Sport is for gyms, shoes, lockers, and the ride home. Use them in homes, cars, offices, and the bags you carry between them.
Expand
Make rooms feel possible again — not just covered up.
Connect
Bring people into a space that already feels considered.
Grow
Keep the formula clean: vegan, cruelty-free, and free of the usual fillers.
Made for more than one kind of home
The original storefront leaned on a single lifestyle image. This rebuild shows the same products in kitchens, cars, offices, gyms, and gatherings — because the air problem is not one household’s.
Shop the lineup